Digitization and the associated technological breakthroughs offer enormous challenges and opportunities. Given the rapid pace of technological change, questions arise: How can newly emerging business opportunities be identified and realized? Start-ups are predestined to take advantage of business opportunities in this context due to their flexibility and decreasing resource requirements. Digital technologies are often the prerequisite for these advantages.
This theory-based and action-oriented course provides an overview of digital core technologies and how strategies and instruments such as digital-focused start-ups can be founded and established on the market. Upon successful completion of the course, students will be able to:
(1) explain why, when and how digital start-ups develop, (2) explain why and how some digital start-ups effectively integrate digital technologies and some are more successful than others, (3) systematically choose between different approaches to how digital start-ups are created and deployed.
This course is intended for Master students.
- DozentIn: Raphael Steffen